A LEGACY REIMAGINED WELCOMING &TRADITION
Founded in Copenhagen in 2010, &Tradition is more than a design house – it is a storyteller. Rooted in Denmark’s rich legacy of craftsmanship, the brand was created with a clear vision: to bridge tradition and innovation while shaping the classics of tomorrow. Every piece carries a narrative, whether it’s a reissued mid-century masterpiece or a bold new design conceived by contemporary creatives.
At the heart of &Tradition lies a profound respect for heritage. The collection spans decades of timeless design, breathing new life into icons that once existed only in rarefied circles. Consider Verner Panton’s Flowerpot lamp, a symbol of 1960s counterculture, or the Mayor sofa, a dignified design by Arne Jacobsen and Flemming Lassen originally created for Søllerød’s city hall. Once available only to the fortunate few, these pieces now find their place in homes, offices, and public spaces across the world, thanks to &Tradition’s dedication to reviving historic works with uncompromising fidelity.
This commitment to reissuing design classics extends to other gems, such as Viggo Boesen’s inviting Little Petra chair and newly revisited works from Hvidt & Mølgaard. For decades, these designs were prized treasures, fetching high bids at auctions and admired in museums. By carefully retrieving them from original sketches and producing them at scale for the first time, &Tradition has democratized access to design heritage without diluting its artistry.
Yet, the brand is not confined to the past. Its portfolio is a dialogue between generations, placing historic designs alongside visionary new works. Collaborations with acclaimed designers from around the world highlight &Tradition’s international outlook while maintaining its distinctly Scandinavian sensibility. Spanish designer Jaime Hayon brings whimsical elegance; Space Copenhagen offers grounded, tactile forms; Sami Kallio blends Nordic tradition with contemporary craft; and Anderssen & Voll contribute playful yet purposeful pieces. Together, they represent a vibrant community of voices shaping &Tradition’s evolving identity.
Sustainability and responsibility are also central to the brand’s ethos. With people and the planet at its core, &Tradition seeks to act conscientiously at every step – from sourcing and production to fostering a culture of inclusivity and collaboration. The company empowers its employees, designers, and partners to take part in the journey, ensuring that growth is rooted in shared values and collective responsibility.
In many ways, &Tradition embodies the paradox of great design: it is both timeless and forward-looking. By honoring icons of the past while championing the talent of the present, the brand ensures that each object not only serves a functional purpose but also tells a story worth passing on. Whether it is a lamp that once symbolized cultural revolution or a chair rediscovered from forgotten drawings, &Tradition celebrates the enduring power of design to connect generations and inspire new ways of living.
Through this blend of legacy and innovation, &Tradition has become an international name while staying true to its Danish roots – a brand where heritage and modernity coexist, and where the classics of tomorrow are being crafted today.
Discover our curated collection of &Tradition at agos–co, where timeless design meets contemporary living. Explore iconic reissues and innovative new works, carefully selected to bring enduring craftsmanship and beauty into your spaces.
